There was a recent invention that caused many normally calm people to utter four letter words in front of their children - and even sent thousands to the emergency rooms. What was it? It was called "clamshell" packaging and was greeted with glee by manufacturers and retailers. This brilliant invention protected items from shoplighting, while displaying them for buyers to see. Unfortunately, this packaging made it "almost impossible for mere mortals to open without power tools", according to the NYT article. This packaging frustrated us so extensively that there's a phrase describing it: "wrap rage". I can relate.
Fortunately for all of us, Jeffrey Bezos, founder of Amazon, is the father of four young children. He said:
“I shouldn’t have to start each Christmas morning with a needle nose pliers and wire cutters. But that is what I do, I arm myself, and it still takes me 10 minutes to open each package.”Bezos is leading the charge to rid the world of these evil packages, and he has the power to accomplish this goal. He eventually hopes to sell all Amazon products (of which there are at least a gazillion) in "environmentally benign, consumer-friendly packaging". He already has many companies on board, like Microsoft, Mattell, Fisher Price.
Other companies are following suit. For example, Sony has a "death of the clamshell" project where it is testing several prototypes in Walmart and other stores. Other companies are less creative. TracPhone recently sent a gift of box cutters to employees of Radio Shack to use to open their packages for customers.
To reward Jeff Brazos for making the planet a better place, please buy at least one Christmas present from Amazon. (The rest of your presents are, of course, to be purchased locally to help our economy.)